Does green organizational identity mediate green human resource management on employee green behavior?

This study aims to analyze and explain the mediating role of green organizational identity on the influence of green human resource management on employee green behavior. This research was conducted at PT Yoga Barn. The population in this study amounted to 95 people. The number of samples used was 95 employees, using the non-probability sampling census method. Data collection was obtained through questionnaires and interviews. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The data were analyzed with a Structural Equation Model (SEM) with a Partial Least Square (PLS) approach and using SmartPLS 4.0 software. The results showed that green human resource management has a positive and significant effect on employee green behavior and green organizational identity, green organizational identity has a positive and significant effect on employee green behavior. Green organizational identity partially mediates the effect of green human resource management on employee green behavior. Companies need to pay attention to the implementation of green human resource management and green organizational identity comprehensively so that employee green behavior in employees can be better implemented.