Emerging artificial intelligence and its cascading effects on consumer protection in India: An analytical study

This Chapter consists of the interface between artificial intelligence and consumer protection law with respect to Indian legal framework. Artificial intelligence is increasingly becoming a part of our daily lives. This has given birth to plethora of issues that concern consumers. There are both pros and cons to the use of artificial intelligence for consumers. On the one hand, it purports to multiplicity of choices, efficiency, dynamic pricing and on the other hand, it triggers issues like privacy, security, discrimination, lack of transparency for consumers to make an informed decision about products or services that surrounds them. It does not just reside in bots around us, but is present in technology that drives cars, facial recognition, stock trading, health care and wellbeing. India recently enacted the Consumer Protection Act, 2019 and Consumer Protection (E Commerce) Rules, 2020. In this backdrop, it is relevant to conduct an analytical study about legal protection that is available for consumers in a cobweb of AI based technologies.