Optimizing user interface and user experience in financial applications: A review of techniques and technologies

This review paper explores the critical aspects of optimizing User Interface (UI) and User Experience (UX) in financial applications, emphasizing the importance of design and technology in enhancing user engagement, trust, and accessibility. It examines trends such as minimalistic design, personalization, and integrating security features that build user confidence. Key design techniques, including User-Centered Design (UCD), wireframing, A/B testing, and responsive design, are discussed for their roles in creating intuitive and adaptable financial interfaces. The paper also delves into emerging technologies like Artificial Intelligence (AI), Machine Learning (ML), blockchain, Augmented Reality (AR), Virtual Reality (VR), and Voice User Interfaces (VUI), highlighting their potential to revolutionize the user experience in financial services. Finally, it addresses the challenges of balancing security with usability, adapting to new technologies, maintaining regulatory compliance, and embracing sustainability in design. This comprehensive review aims to provide insights into the evolving landscape of UI/UX in financial applications and offer guidance for future development.