Qualitative study midwives' experiences of Early Initiation Breastfeeding (EIBF) in Surabaya

Early initiation of breastfeeding(EIBF) is proven to be a very beneficial practice for both mother and baby. The EIBF should have been carried out for 1 hour, but the 2017 EIBF achievement in East Java, EIBF carried out in less than 1 hour was 84.90% and that carried out in 1 hour was 15.10%.  This research is a qualitative phenomenological research, the sample was taken using purposive sampling using 5 participants. The aim of this research was to determine midwives' experiences regarding EIBF.  Midwives' perceptions of EIBF practices have an impact on mothers and babies, as well as lactation success. Supporting factors for quality EIBF include the support of husband and family as well as health workers who are willing to provide opportunities and motivate EIBF. Factors inhibiting the implementation of early initiation of breastfeeding are maternal and family resistance, the mother's lack of knowledge about Early initiation of breastfeedingand the lack of experience of birth attendants in carrying out Early initiation of breastfeeding. EIBF practices are carried out according to procedures, but there are still obstacles that cause EIBF to not be implemented well. Providing education to staff and patients, as well as implementing total care ratios in implementing EIBF are identified as guaranteeing the success of EIBF.