Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023

This study investigated the employment status and attainment of program educational objectives among BSBA Marketing Management graduates from the Nueva Ecija University of Science and Technology (NEUST) for 2018 to 2023. Using a descriptive quantitative research design, the study included all 898 graduates from the specified period. Data collection was conducted through a Google Form survey. The study employed a four-point Likert scale to assess the graduates' perceived attainment of educational objectives, allowing for a detailed analysis of their alignment with career outcomes. Findings indicated that most graduates perceived their educational objectives as highly attained, indicating that the program effectively prepared students for professional roles in marketing management. The analysis also revealed trends in employment status, with a significant proportion of graduates securing employment in roles directly related to their field of study. This outcome underscored the relevance and impact of the program on graduates' career paths. The results of this study provided valuable insights for educators and administrators in refining the BSBA Marketing Management program to better align with industry demands and graduate aspirations. The findings also highlighted the importance of continuous program evaluation to ensure that educational objectives were met and that graduates were adequately prepared for the evolving job market.