Employers’ feedback on the competency and performance of Bachelor of Science in Business Administration major in Marketing Management graduates: A case study of Nueva Ecija University of Science and Technology

This study evaluated the competencies and performance of Bachelor of Science in Business Administration (BSBA) graduates major in Marketing Management from Nueva Ecija University of Science and Technology (NEUST), as perceived by their employers. The research aimed to assess how well these graduates met industry expectations and identify areas for improvement. Utilizing a descriptive quantitative research design, data were collected from 96 employers through a Google Form questionnaire employing a 4-point Likert scale. The analysis focused on key aspects: communication skills, problem-solving and critical thinking, technical knowledge and application, teamwork and collaboration, adaptability and flexibility, and ethical decision-making and professionalism. The findings indicated that graduates demonstrated high competence in communication skills and adaptability. In contrast, areas such as technical knowledge and teamwork showed more varied results. Recommendations included updating the curriculum to enhance practical skills and providing targeted training to address specific areas for improvement. This study provided valuable insights into the alignment between academic training and professional requirements, contributing to enhanced educational practices and better preparation for the workforce.