Campaign proposal for “National oral health improvement in Romania” (2025-2030)

The "National Oral Health Improvement Campaign (2025-2030)" proposes a viable strategy to address the significant oral health disparities in Romania, particularly among underserved populations in rural and low-income areas. Romania faces critical challenges, including a lack of access to dental services, low public awareness of preventive care, and limited public funding.
This campaign seeks to tackle these issues through a multi-faceted approach that includes expanding preventive care, introducing a tiered dental insurance model, and increasing dental service accessibility in rural areas. A key innovation is the flexible allocation of Social Health Insurance (CAS) contributions, allowing citizens to dedicate a portion of their health insurance specifically toward dental care.
The campaign also promotes public-private partnerships and community-based initiatives, such as mobile dental clinics and mandatory rural service rotations for dental residents. Modelled after successful programs in countries like Sweden, Brazil, and South Korea, the campaign aims to reduce the prevalence of dental diseases, improve access to care, and align Romania’s oral health outcomes with EU health standards. The plan will be implemented with a €8.4 million budget and a rigorous monitoring framework to ensure measurable progress and accountability over five years.