1 Master Program of Agricultural Industrial Technology, Faculty of Agriculture, Sriwijaya University, South Sumatera, Indonesia.
2 Study Program of Agricultural Engineering, Department of Agricultural Technology, Faculty of Agriculture, Sriwijaya University, South Sumatera, Indonesia.
World Journal of Advanced Research and Reviews, 2024, 24(03), 658–664
Article DOI: 10.30574/wjarr.2024.24.3.3676
DOI url: https://doi.org/10.30574/wjarr.2024.24.3.3676
Received on 22 October 2024; revised on 01 December 2024; accepted on 03 December 2024
This research aims to identify the optimal marketing supply chain strategy for palm oil FFB in Banyuasin Regency using the SWOT method. It evaluates strengths, weaknesses, opportunities, and threats in the supply chain, prioritizing the best strategies. Data was collected through questionnaires and interviews, combining quantitative and qualitative insights. The findings place the smallholder palm oil industry in Quadrant 1 of the IFAS (3.28) and EFAS (2.69) matrix, indicating strong internal strengths and external opportunities. The proposed Strength-Opportunity (SO) strategy includes production efficiency, continuous training, adoption of best practices and technologies, and leveraging regulatory support such as subsidies and incentives. This approach aims to optimize distribution, improve FFB quality, and enhance the competitiveness of the smallholder palm oil industry in Banyuasin Regency.
FFB; Optimizing; Strategy; Supply Chain; SWOT
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Ghirana Hananita Dauratri, Edward Saleh and Hilda Agustina. Oil palm FFB supply chain for wetland and dryland plantations: Case Study in Banyuasin Regency. World Journal of Advanced Research and Reviews, 2024, 24(03), 658–664. Article DOI: https://doi.org/10.30574/wjarr.2024.24.3.3676
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0