1 Doctoral Student Agriculture Science Faculty of Agriculture, Sriwijaya University, Indonesia.
2 Departement of Agribusiness Faculty of Agriculture, Sriwijaya University, Indonesia.
World Journal of Advanced Research and Reviews, 2020, 05(02), 139-145
Article DOI: 10.30574/wjarr.2020.5.2.0033
DOI url: https://doi.org/10.30574/wjarr.2020.5.2.0033
Received on 03 February 2020; revised on 17 February 2020; accepted on 21 February 2020
Rice is the primary food needs of the people of Indonesia. Currently the characteristics of rice already are considered by consumers as the basis for consumer preference. This study aimed to analyze the relationship between rice attributes preferences and socio demographic in Palembang. The study was conducted in the vicinity of Palembang, from May to September 2019. A total of 329 respondents were surveyed to represent consumer preference. The data were analyzed using Spearman correlation. The results showed that the age of the respondent is positively related to the variety attribute. Educational background of respondents is negatively related to the attributes of varieties. The monthly income level of respondents is negatively related to the attributes of durability, varieties, rice heads. The other side, the monthly income level of respondents is positively related to the attributes of foreign objects, residues and services.
Rice attributes; Socio demographic; Spearman correlation
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Romadhon Julkhaidar, Yazid Muhammad, Mulyana Andy and Yunita. Correlation analysis of rice attributes and socio demographic in Palembang, South Sumatera, Indonesia. World Journal of Advanced Research and Reviews, 2020, 05(02), 139-145. Article DOI: https://doi.org/10.30574/wjarr.2020.5.2.0033
Copyright © 2020 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0