The case of amazons E-commerce digital strategy in India

In recent years, Amazon has emerged as a global leader in the e-commerce industry, with a significant presence in various countries. This case study focuses on Amazon's digital strategy in India, a country with a burgeoning e-commerce market. India's rapidly growing internet penetration and the increasing adoption of smartphones have presented both opportunities and challenges for Amazon. The case study explores how Amazon has leveraged digital technologies to establish a strong foothold and drive growth in the Indian e-commerce landscape. This case study examines the digital strategy implemented by Amazon E-Commerce in India, analyzing key elements such as customer-centricity, technology adoption, logistics optimization, and market expansion. By incorporating relevant references, this study provides a comprehensive understanding of Amazon's successful growth in India's competitive e-commerce landscape.