Instagram campaign about COVID-19 vaccine, variant of COVID-19 virus, use of mask, and daily activities in a pandemic situation

Since the establishment of COVID-19 as a global pandemic by WHO in 2020, cases have increased worldwide, especially in Indonesia. Over time, the vaccination program has been implemented. Still, the public's lack of vigilance, particularly regarding the use of double masks and adaptation to the current pandemic situation, is causing an increase in cases, especially in June-July 2021. Therefore, Instagram for educational campaigns can deliver more interactive material using existing features. This study aimed to know Instagram users’ knowledge level about COVID-19 by giving quizzes with answer choices. As a result, Instagram users who became our campaign participants have a knowledge average above 50% for all the four campaign themes, with the lowest average for the variant theme and the highest average for the vaccine theme. In conclusion, Instagram users who became our participants have enough knowledge of campaign materials.